SCI-FI CHANNEL

Project: SyFy Channel Exhibition Stand

Location: San Diego, USA

Client : Graft and NBC/Universal Television Networks

Beese took on the role as Production Designer and project manager for Graft LLC’ SyFy exhibit design, to create a new image for the network at the Comic-Con International in San Diego. To illustrate SyFy’s metamorphosis from ray guns and warp drives to “Amazing Stories” fantasies and “Ghost Hunters” reality shows, the booth became a giant evolving organism.

Embedded projectors lit the Fiberglass skin (which was covered with a pearlescent, high-gloss lacquer paint) with abstract forms that evoked blood cells morphing into veins and fire shape-shifting into water. Running 30 to 45 minutes in length, ever-changing purple, red, and blue-hued light shows mimicked the channel’s promotional spots, which looped on monitors. LCD and plasma screens seemingly grafted into the sides of both towers ran program excerpts and highlights of actors also appearing in person. One tower sloped down and oozed into a seat upholstered with a see-through Technogel. A second slope streamed from the chair into a conference room/lounge. Inside the conference room, 12 changeable-color LEDs backlit the opaque Liquid Clear resin windows.