COURTYARD MARRIOTT NFL SUPER BOWL

Project: Courtyard Marriott at NFL Super Bowl

Location: Contemporary Art Center, New Orleans, LA, USA

Client: IMG LIVE & Courtyard Marriott Hotels

Event Background: Courtyard Marriott the official hotel of the NFL celebrated its partnership by hosting a 400 plus Super Bowl Pre-Game Tailgate Party at the Contemporary Art Center of New Orleans. The theme of the party was based on Courtyard Marriott’s Greatness on the Road campaign. This event featured talks with Saints quarterback Drew Brees and running back Darren Sproles.

Execution: Design and execution of an environment with grass surfaces that began on the floor, then swooped up into a grass ribbon on the walls and eventually flowed into the turf-covered stage. A grass timeline featured Courtyard Marriott’s 30-year history and a 12’ tall grass-clad intro wall that curved into a turf clad mixologist bar. The stage design reinforced Courtyard Marriott’s branding, using the tree-shaped logo, creating a layered wood backdrop that was textured with video projection and a DJ stand with a walnut facade and custom cut backlit courtyard Marriott logo. 

Retrospective: Live Design Magazine & BizBash